SEKTOR is the next generation of offices in Berlin. An ode to a city that was once divided but reunited after its walls were teared down. It is a collection of historic and restored office buildings throughout Berlin city centre. Made for real humans in the digital age, with smart spaces uniting technology and sustainability and proposing an environment in which organizations can work, create and connect.
During phase 1 of the project our team of strategists and designers developed the brand and interactive experience to match the identity of 6 diverse and beautifully renovated historical buildings owned by a private equity investors.
Phase 2 Struktur created the communications strategy and campaigns which established a cohesive narrative to position Sektor as a portfolio of the next generation of office spaces in Berlin while actively managing the digital marketing of each of the individual properties.
The well thought-through marketing is the base that more than 1500 square meters are already in use by new tenants and the demand for SEKTOR’s space is steadily increasing.